One Flight Path.
Sydney. LA. London. Home. South Auckland. On the road with a dance crew. Then real estate. Then back to freelancing. Every stop built on the last one.
First real job out of the gate. Learned the ropes in a fast-moving agency environment — performance advertising, strategy, client work. Where the foundation was built.
Worked in youth development and found myself in the orbit of one of the world's biggest personal development brands. A left turn that taught more about people and motivation than any marketing textbook.
Dove headfirst into London's music and events scene. Gig posters, campaign assets, promotions — learning to build hype from scratch in one of the world's most competitive live music markets.
Came home during lockdown and built a clothing brand from scratch. Ran the whole show — product, marketing, social, fulfilment. First real taste of what it means to own every part of the business.
Toured Australia with one of the world's most recognised dance crews. International shows, sold-out crowds, viral content with 10M+ organic views, and a Nike sponsorship that didn't happen by accident.
Came back to community work. Built a hyper-local audience from scratch — TikTok, PR, events, website redesign. Lines out the door. All organic. Proof that budget doesn't make the campaign, people do.
Built the full marketing function from zero — 4 offices, 70+ people, All Blacks national partnership, podcast, newsletter, and 300% organic growth. One of the biggest professional builds of my career.
Working with selected clients across real estate, events, and small business. Every job that came before this one built toward it. Books are open.