One Flight Path.
Sydney. LA. London. Home. South Auckland. On the road with a dance crew. Then real estate. Then back to freelancing. Every stop built on the last one.
First real job out of the gate. Learned the ropes in a fast-moving agency environment — performance advertising, strategy, client work. Where the foundation was built.
Worked in youth development and found myself in the orbit of one of the world's biggest personal development brands. A left turn that taught more about people and motivation than any marketing textbook.
Dove headfirst into London's music and events scene. Gig posters, campaign assets, promotions — learning to build hype from scratch in one of the world's most competitive live music markets.
Came home during lockdown and built a clothing brand from scratch. Ran the whole show — product, marketing, social, fulfilment. First real taste of what it means to own every part of the business.
Toured Australia with one of the world's most recognised dance crews. International shows, sold-out crowds, viral content with 10M+ organic views, and a Nike sponsorship that didn't happen by accident.
Came back to community work. Built a hyper-local audience from scratch — TikTok, PR, events, website redesign. Lines out the door. All organic. Proof that budget doesn't make the campaign, people do.
Built the full marketing function from zero — 4 offices, 70+ people, All Blacks national partnership, podcast, newsletter, and 300% organic growth. One of the biggest professional builds of my career.
A bespoke, selective practice. Every job that came before this one built toward it, and every client now gets me directly, not a junior account team.