One Flight Path.
Started in marketing nearly ten years ago, working across agencies in London and Sydney before coming home to Auckland. Since then it's been a mix of global brand work and on-the-ground community marketing. Every job teaching the one that came after it.
International agency experience across London and Sydney. Led digital strategy and paid campaigns at OTM Group. The years that built the foundation: performance advertising, analytics, cross-channel marketing.
Specialised in event marketing and graphic design across the music industry. Gig posters, campaign assets, UGC, paid campaigns, and strategic consulting. Built a freelance practice on word of mouth.
Built a hyper-local audience from scratch that drove sold-out events and lines out the door, all organically. Launched TikTok, led a full website redesign, coordinated national PR campaigns with Auckland Council.
International tours, sold-out shows, viral Super Bowl campaign with 10M+ organic views. Secured Nike sponsorships, managed cross-promotional strategy, produced all social content and UI/UX.
Built the entire marketing function from zero across 4 offices and 70+ people. Activated an All Blacks national partnership, launched a podcast and national newsletter, drove 300% organic growth.
Working with selected clients across real estate, events, and small business. Books are open. The next chapter starts here.