I started in marketing nearly ten years ago, working across the US, London and Sydney before coming home to Auckland. Since then I've built marketing functions from scratch, run viral global campaigns, secured Nike sponsorships, activated an All Blacks partnership, and helped small businesses figure out how to actually own their marketing.
My experience is unusual in that it spans both ends of the spectrum. Global brand campaigns with millions of views on one side, and hyper-local community work that fills events and builds genuine audiences on the other. That breadth means I know what scales, what doesn't, and what's a waste of money no matter how big or small the budget is.
It's an independent practice. Just me, doing the work directly. No agency overhead, no junior account managers learning on your dime.
Books are currently open. If you've got something interesting, I'd love to hear about it.