A bespoke, independent
marketing practice.

Almost a decade of building brands and running campaigns, from global activations that reached millions to hyper-local community work that pulls lines out the door. Based in Auckland, working directly with a selective client list across every industry, no juniors, just occasionally some talented friends.

Lauren Jean
LJ
Built on real work,
not big talk.

I started in marketing nearly ten years ago, working across the US, London and Sydney before coming home to Auckland. Since then I've built marketing functions from scratch, run viral global campaigns, secured Nike sponsorships, and activated an All Blacks partnership, alongside hyper-local work that fills events and builds real audiences. That breadth means I know what scales, what doesn't, and what's a waste of money at any budget.

It's an independent practice, just me, doing the work directly, technology in the background, judgement out front. No agency overhead, no juniors learning on your dime. I'm selective about who I take on, so every client gets the attention they're paying for. If you've got something interesting, I'd love to hear about it.

Start a Project
How I Work
It's mostly just me.
That's the point.

An independent practice. The person you brief is the person doing the work. When a project needs a specific specialist, I bring in someone trusted from a small bench of collaborators, video, design, photography, development. No agency layers, no sub-contracted teams, no juniors learning on your dime.

Direct
Lauren Jean

Strategy, brand, paid media, creative, partnerships. I lead every engagement personally. The work doesn't get handed off to anyone else, ever.

When needed
Talented friends

A small, trusted bench brought in when a project genuinely needs a specialist. You'll know who's involved and why.

My Story
The Journey So Far.

Sydney. LA. London. Home. South Auckland. On the road with a dance crew. Then real estate. Then back to freelancing. Less of a CV — more of a trip. Here's how it went.

Sydney
Early Career Begins
Agency life · Australia

Started in marketing in Sydney — agencies, performance, learning the craft. The years that built the foundation before heading further afield.

Los Angeles
Youth Work · Tony Robbins
United States

Made the trip to LA for youth work with the Tony Robbins organisation. A different kind of influence — and a very different understanding of what moves people.

London
Marketing Intern · Events & Gigs
United Kingdom

London: marketing internship, events and gigs work, learning how to build hype in a city that has seen everything. The creative years that shaped everything that came after.

Auckland · Lockdown
Clothing Brand Founder
Back home · New Zealand

Came home to Auckland and, during lockdown, started a clothing company from scratch. Ran the entire thing — design, marketing, e-commerce — and learned what it actually takes to build a brand with no budget and no team.

Australia · On Tour
Marketing Manager
Royal Family Dance Crew

Toured Australia with RFDC — international shows, sold-out venues, a Super Bowl-tied viral campaign hitting 10M+ organic views, and a Nike deal that came off the back of it.

South Auckland
Marketing & Comms Specialist
Beautification Trust

Hyper-local community marketing at its most grassroots. Built a real audience from zero, all organically — sold-out events, lines out the door, 55% email open rates, and national PR coordinated with Auckland Council.

2025 · Real Estate
Marketing & Engagement Manager
Austar Realty · Ray White

Built the marketing function from scratch across 4 offices and 70+ agents. Activated an All Blacks national partnership, launched a podcast and national newsletter. 300% organic growth delivered.

Now
Independent Marketing Practice
Lauren Jean · Auckland

Freelancing full time, running a bespoke, selective practice. If you've got something interesting, I'd love to hear about it.

How I Work
Six things I hold to.
01
Honesty over upsell.
If something won't move the needle, I'll tell you. If you can do it yourself, I'll show you how. I'm not here to maximise my scope. I'm here to do the work that matters.
02
Senior, full stop.
No junior account managers running your campaigns. The person you brief is the person doing the work. That's why the practice stays small.
03
Built to scale, built to last.
Whether you're a 4-office agency or a one-person business, the systems I build should still be working a year from now without me in the room.
04
Selective on purpose.
I take on a limited number of clients so every account gets the attention it deserves. If I'm not the right fit, I'll say so and point you somewhere better.
05
Tech in the background, judgement out front.
AI and automation keep the work moving, drafts, scheduling, research. The thinking, the creative calls, the strategy, that's mine. That's the whole point of hiring a person.
06
Education over dependency.
I'd rather teach you something you can use forever than keep you needing me for it. Some of the best work I do, people never pay for.
Let's Talk
Got a project in mind?

Tell me about your business and what you're trying to achieve. I'll come back with an honest view on how I can help.

Get In Touch
Weekly
Marketing strategy and tips, no fluff.

One email a week. What's working, what's not, and how to think about it.