AI has changed what's possible for small businesses. You don't need a big agency — you need the right knowledge, the right tools, and someone honest enough to tell you the difference.
Most small businesses are overpaying for marketing they don't fully understand, because the industry runs on information asymmetry. They know things you don't, and most of them aren't in a rush to close that gap.
AI has changed this completely. Tools that used to require a full team of specialists can now be run by a motivated business owner who's been shown how. Targeted paid ads, automated email sequences, a proper content strategy — you can own all of this.
I've spent nearly a decade on the inside of this industry. I know what's worth paying for, what's being marked up three times, and what you can absolutely do yourself once someone walks you through it. That's what I help with.
Practical marketing guides written for people who run businesses, not marketing agencies.
Each booklet covers one topic, end-to-end. No fluff, no upsell, no jargon. Just the exact steps, tools, and thinking you need to handle that part of your marketing yourself.
Join the waitlist to be first to know when they drop, and get a launch discount.
No spam. Just a single email when we launch.
Nearly ten years in marketing across Sydney, London, LA and Auckland. Built marketing functions for a 70-person, 4-office real estate agency from zero. Secured Nike sponsorships and an All Blacks national partnership. Ran viral global campaigns reaching 10M+ organic views.
On the other end of the spectrum, I've built deeply engaged hyper-local audiences from scratch. Communities that show up, sell out events, and pull lines out the door, all organically. That blend of global scale and on-the-ground discipline is the whole point of the practice.
I lead every engagement personally. Strategy, brand, paid media, creative, partnerships. The work doesn't get handed off to anyone else, ever.
Whether you want to book a session, ask about booklets, or just have a question about your marketing, reach out.
hi@laurenjeanmarketing.comAuckland, New Zealand · 027 228 9079