From sold-out international tours and Nike-backed activations to lines-out-the-door community events, I run campaigns that fill rooms, build hype, and turn audiences into communities. Books are open for tours, festivals, one-off events, and ongoing marketing partnerships.
10M+ Organic Views · Super Bowl Tied · International Tour Sold Out
Royal Family is one of the most decorated dance crews in the world. They needed marketing that matched the global ambition, and they needed it to actually drive ticket sales, partnership interest, and brand attention at scale.
I led the marketing function: a viral Super Bowl-tied campaign that reached over 10 million organic views, cross-promotional strategy across artists and brands, and the marketing systems that supported a sold-out international tour.
The campaign caught Nike's attention, and I secured a partnership that put the crew in front of the audiences they deserved. Every piece of social content, UI/UX, and creative was produced in-house, on-brand, and built to travel globally.
Same skill set, opposite scale · Hyper-local community marketing
Hyper-local events live or die on community trust. No paid budget closes that gap. You have to build a real audience the slow way, and the marketing has to feel like it belongs to the place.
I built a deeply engaged audience for Beautification Trust from scratch, fully organic, on TikTok, Instagram, and email. The result: sold-out activations, lines out the door, and a 55% email open rate with 12% CTR on campaigns that drove physical foot traffic.
I also coordinated national PR alongside Auckland Council, launched the org's TikTok presence, and led a full website redesign. The marketing infrastructure that lets a small team punch well above its weight.
She brought real creative energy to every campaign and knew exactly how to build hype around an event. The posters, the socials, the whole vibe, she nailed it every time. Would work with her again without hesitation.
Lauren brought exceptional creativity, technical expertise, and a collaborative spirit. Her ability to craft engaging content and her deep understanding of social media helped enhance our digital presence. A creative problem solver who approaches every challenge with confidence.
[Add another industry testimonial here. Touring artist, festival director, venue owner, label manager. The voice you most want potential clients to hear from.]
Tell me about the show, the tour, or the activation. I'll come back with an honest view on how to fill the room.
Laurenjsc@hotmail.co.nz